The princess cut (technical name 'square modified brilliant') is a diamond cut shape often used in engagement rings. The name dates back to the 1960s, while the princess cut as it exists was created by Betazel Ambar and Israel Itzkowitz in 1980. The cut has a square or rectangular shape when viewed from above, and from the side is similar to that of an inverted pyramid with four beveled sides. Its popularity was at its highest in the 80s and 90s, though its popularity was high in the 2000s as well. It is the second most popular diamond cut, below round and above cushion

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Oval cut diamonds are simply an elongated round brilliant cut, but the appeal of these loose diamonds goes much deeper. Oval cuts have the brilliance of the round diamond, but a more unique shape. They are a fashionable and trendy diamond cut that, when cut well, can look larger than a round diamond. But many people love this diamond shape for another of its benefits: Oval diamonds can make one’s fingers look thinner and longer, and it compliments a wide range of hand shapes and sizes.

Although this shape is a more recent cut, invented in the mid 1900s, it has already proven to be a lasting and beloved style. This cut is intended to represent the longevity of your relationship, which might explain the popularity of oval cut diamond rings. But though you might love its symbolic meaning, it requires certain considerations when you're selecting a loose diamond.

The heart shape required exquisite care to carve that cleft in the center of the stone. One bad slip and the stone was lost. It was quite difficult, especially with the shaping tools used in those days, and collectors understood that. So, you can understand why these diamonds were cherished over other gems of that age.

Modern heart shaped diamonds and colored stones have a distinct advantage of being created by knowledgeable polishers who know how to optimize the stone’s brilliance. Modern cutters understand how to balance weight retention from the rough, keeping the color as high as possible—all while still maximizing its scintillation. And this is essential: they can position its facets so the diamond heart is beautifully shaped and sparkles plenty